BRAND REPUTATION: YOU MUST EARN IT

“You can’t buy a good reputation; you must earn it.” One can definitely agree with Harvey Mackay on this as the principle applies in every era, more so in current times. Reputation is a commitment that keeps brands focused towards solving an ethically dangerous problem. In particular there are two types of firms, ‘Incompetent’ firms that can only exert low effort due to a lack of commitment, or ‘Competent’ firms that have a choice between high and low effort, yet they desire the higher ground.....

Those Who Stand For Nothing Will Fall For Anything!

The age of technology has armed the individual today with a cutting edge tool to bring down any brand, organization or individual with a few clicks. With 123.3 million and growing users, India is all set to surpass the United States in terms of smart phone users.   The dynamics change for B2C or B2B entities as the Customer can spread the word, good or bad, across the globe. A negative word has the potential to hit brands where it hurts the most; brand reputation! It could further impact the....

ORM HELPS BRANDS ANALYSE SENTIMENTS!

Lately Indian brands have started to feel the need to monitor consumer sentiments; whether it's for resolutions, public relations, or competitive intelligence. The primary reason being a fragmented media and changing consumer behavior that is crippling traditional monitoring methods in the Indian market. It’s widely acknowledged that brands engaging in comprehensive online reputation management are a step ahead of their competitors. Understanding a sentiment provides an edge to improve business....

6 REASONS WHY ORM IS MUST

Leaders at the helm of any organization understand what it takes to build a reputation. Leaders further understand that not everyone around shares the same vision. For them, the objectivo primario is to build and watch over the brand and secure its future. No wonder why companies like Reliance Mutual Fund and Reliance Communications have set up a dedicated social media command centre. It’s all about transparency that brands need to display and not the public.   ORM (Online Reputation....